MAKE UP FOR EVER AND DJ FEDER LAUNCH THE NEW VIBRANT MUSIC TRACK "BREATHE" TO CELEBRATE THE LAUNCH OFARTIST COLOR SHADOW
With the new ARTIST COLOR SHADOW collection, MAKE UP FOR EVER and FEDER blur the lines between makeup and music.
The legendary ARTIST SHADOW range is now reinvented as ARTIST COLOR SHADOW, a collection of new 124 vibrant powder eye shadows, with higher bendability and available in five unique finishes including matte, metallic, diamond, satin and iridescent that last up to 12 hours1.
The infinite mix possibilities of ARTIST COLOR SHADOW has inspired mix master and stage artist FEDER to create the next track"BREATHE", inviting consumers to vibrate with colors and to create their color mix.
"I always associate music with colors and emotions, which are at the core of my creative process", said FEDER. "I've been very inspired by the infinite color range of ARTIST COLOR SHADOW to create "BREATHE"; I love the concept of creating music inspired by the vibration of colors. I am thrilled to work with MAKE UP FOR EVER and to be part of the Tribe."
To create a very impactful, inspiring and vibrant official music video for "BREATHE", the brand has also collaborated with British avant-garde photographer RANKIN. "From the moment I heard Feder's track "Breathe", I wanted to make a film for it. It's an immediate dance classic. I love what MAKE UP FOR EVER are doing with this type of project. They're putting the art back into make-up marketing" said RANKIN.
Now it's time to create your color mix!