Global superstar Jason Derulo traveled to his homeland of Haiti to create the official music video for "Colors." The song is Coca-Cola®'s anthem for the 2018 FIFA World Cup™ and on the day the song debuted, Jason posted on social media that he had the idea of unity in mind as he was writing the up-tempo jam.
Shot in Miami (where Jason was raised) and at The Citadelle Laferriére (a mountaintop fortress located in Nord, Haiti) the video brings individuals together from around the world to celebrate their respective flags and nationalities. A guitar-strumming Wyclef Jean, also of Haitian descent, represents his "colors" in a cameo as well.
The vibrant video was directed by Gil Green, who also directed Derulo's "Stupid Love" and "Swalla" (which has garnered over 1 billion views to date).
"As the lyrics say, 'There's beauty in the unity we've found.' We're inundated everyday with negative news and it's hard to remain positive. That's why it's more important than ever to unite with people in your community to try and make a difference. As a Haitian-American, I've become more and more invested in giving back to where my family is from. To that extent, this song is a bit of a launch of plans that I am excited to reveal soon..."