AMSTERDAM, May 12th, 2017 – Together with Savi and Bankay, three-time Grammy winner Cedella Marley has given rise to a new version of ‘Could You Be Loved’, her father Bob Marley’s classic song. Cedella Marley’s portion of this single’s proceeds will benefit WHOA, a women’s empowerment program called Women Helping Others Achieve.
Listen to: Cedella Marley x Savi & Bankay – Could You Be Loved
Cedella Marley’s fresh rendition of ‘Could You Be Loved’ is a modern take on one of her father’s most loved songs. Made in collaboration with Savi and Bankay, the song pays homage to the Jamaican roots while adding its own flavor of grooves and dance music elements to the mix, all the while serving as the campaign song for Women Helping Others Achieve.
Women Helping Others Achieve (or WHOA) is a women’s empowerment program designed to provide support, mentorship, education and skills training to help marginalized women across Jamaica and the Caribbean find inspiration and strength to transform their lives and, in doing so, positively impact their families and communities for generations to come. The Sandals Foundation, the non-profit arm of Sandals Resorts International, has partnered with Cedella Marley and The Bob Marley Foundation to support WHOA. Cedella Marley is the Good Will Ambassador for WHOA.
Cedella Marley is the eldest daughter of the legendary Bob Marley. As part of the Jamaican Reggae family group Ziggy Marley and the Melody Makers, she won three Grammies for Best Reggae album: ‘Conscious Party’ (1989), ‘One Bright Day’ (1990) and ‘Fallen Is Babylon’ (1990). Apart from that, Cedella Marley is also an accomplished author of children’s books, a fashion designer and acting director of the Bob Marley Foundation.
Upcoming Electronic Music star Savi, who recently collaborated with NERVO on radio smash ‘Forever Or Nothing’, met DJ, producer and long-time Reggae enthusiast Bankay in the summer of 2014 when they played together at one of Bankay’s shows in Jamaica. When the opportunity arose to work with Cedella Marley, they both jumped at the chance and went all out to breathe new life into ‘Could You Be Loved’.
Bankay hails from Kingston, Jamaica and is one of the biggest events promoters in the county. He championed the movement that bridges the gap between EDM and Dancehall and teamed with Diplo for the world-renowned ‘Major Lazer and Friends’ concert series in 2013. As a DJ, Bankay has played at major festivals and clubs across the world and he has recently taken up music production as well, which allowed him to be part of the magic that is ‘Could You Be Loved’.