Tickets for Club AMF available here.
Tickets for Sunnery James & Ryan Marciano: EXPOSED available here.
As one of the industry's most esteemed trailblazers, ALDA has earned its position as a key brand in the events industry. This year, ALDA will return to ADE, hosting four showcases alongside its flagship event AMF.
Since its debut edition in 2013, AMF has been firmly at the centre of Amsterdam Dance Event (ADE). Attracting a global crowd every year, the festival takes place in the iconic Johan Cruijff ArenA in Amsterdam. In 2018, 40,000 fans from 100 countries attended the event, and witnessed performances from many of the industry's most acclaimed stars. The 2019 edition of AMF will host top tier artists (A-Z): Alesso, Armin van Buuren, Coone, David Guetta, Don Diablo, Jonas Blue, Tiësto, and this year's II=I Timmy Trumpet and W&W as well as supporting artist Mike Williams and host ZAWDI MC. AMF 2019 has sold out in record time, with limited VIP Premium tickets and Party Pit upgrades still available.
This year's ADE marks the beginning of a revolutionary new concept, Club AMF. From 16-18 October, the futuristic concept will see three powerhouse labels take over The Artist World in the Dutch capital - as the world's biggest rave delivers its unique brand of ferocious energy in a more close-knit setting. Kicking off proceedings on Wednesday 16th October, Dharma Worldwide hosts the first of three Club AMF nights, as the label presents its 'Dharma World' showcase. Founded by KSHMR in 2017, the pioneering label has developed a global reputation as a hallmark for musical expression and aims to break boundaries with genre-blending tracks. Attendees can expect energy-fueled sets, with KSHMR himself headlining proceedings. The acclaimed producer will be joined in Amsterdam by a flurry of artists, including Timmy Trumpet, 22Bullets, Dropgun, JetFire, Mariana Bo, MARNIK, and special guest Kaaze.
On Thursday 17th October, Club AMF will host Insomniac Music Group as the esteemed brand presents its Insomniac Records label showcase, bringing a selection of its finest talents to ADE. Since it was founded in 2014, the label has become world-renowned as a platform for some of the finest producers within electronic music. To celebrate ADE, the label will be travelling across the pond to bring its unique brand of electronic music to the Dutch capital, alongside partnerships with acclaimed imprints such as Blackbook, Realm, Solotoko, and Solä. Adding a slick blend of bass and house to the Dutch party, DJ and producer juggernaut Chris Lake will perform alongside a truly all-star cast, with hugely popular UK duo Gorgon City also taking to the wheels of steel at the eclectic night. Few producers have enjoyed a rise as meteoric as Dom Dolla's in recent years and with the ARIA-nominated producer (labelled Pete Tong's 'future star of 2019') also set to dominate the ADE crowd, the Insomniac lineup is rounded off by the additions of fast-rising talent Mason Maynard, diverse producer Redlight, house giant Sonny Fodera, and duo Yolanda Be Cool.
Rounding off the Club AMF trilogy, the final night will see Vini Vici's vanguard label Alteza Records take over the The Artist World on Friday 18th October. Since its foundation in 2018, the label has quickly made a huge impact globally as a purveyor of talent, with a focus on the psy-trance genre. Nurturing some of the industry's most promising talents, Alteza Records has quickly become one of the most influential electronic music labels in the world. Alongside Alteza founders Vini Vici, who are sure to provide a typically explosive set, the Alteza party will also herald performances from Liquid Soul, psy-trance superstar MR. BLACK and a special b2b from WHITENO1SE and Reality Test. Rounding off a truly glittering ensemble, the Friday party will welcome sets from GRIMM, and versatile Russian producer Shapov. The evening will be completed by the slick tones of Ilan Bluestone.
In addition to Club AMF, ALDA will also host Sunnery James & Ryan Marciano's EXPOSED show at AFAS Live on Friday 18 October. The duo will perform their brand new show which will see them strip back to the core of their sound. The energetic pair continues to impress in the lead-up to their biggest solo show to date, which has been earmarked as one of the highlights of this year's ADE.
The aforementioned ADE shows will serve as the latest triumph in a series of collaborative events hosted by event industry leaders ALDA and Insomniac. Celebrating the lead-up to AMF, the three Club AMF showcases will offer fans the chance to get up-close and personal with some of their favourite artists. The penultimate ALDA ADE event; Sunnery James & Ryan Marciano: EXPOSED, will revolutionise the live experience for attendees, and will mark a pivotal moment in the duo's career. Finally, ALDA's stint at ADE 2019 will close with AMF, as thousands of fans unite in the Johan Cruijff ArenA for an unforgettable night that will go down in history as one of the festival's finest chapters.
Following the release of ‘Summer Lover’ back in June 2019, Malaysian pop trio MFMF. is back again with their fourth single of the year with ‘Too Much Love’. ‘Too Much Love’ is an uplifting anthem and, as the title suggests, a song about finding love with oneself, and then passing on that love, hope, and enthusiasm to people around them. With its boundless energy and endless hooks, this song is catchy and infectious and upon one listen, and it is clear that the melody will be sticking to you for the rest of your day.
To tie up with the release of ‘Too Much Love’, MFMF. will also be collaborating with several dance studios in Kuala Lumpur, as well as a handful of freelance dancers and choreographers on a music video.
This dance-centric video will be entirely user generated, and will be showcasing the dancers’ various dance moves and reactions to the song. The footages will then be stitched together in the eventual music video; which will be out a week after the release of the song.
To ensure the success of this campaign, MFMF. is collaborating with the Malaysian Mental Health Association (MMHA), in which supporters and listeners will be encouraged to follow a custom curated playlist by MFMF. on Spotify, which they can easily follow and also share around with their friends and families. In doing that, they are providing an effortless, and most importantly, a zero-costway for the transmission of this campaign to the general masses.
MFMF. is pledging to donate 50% of all the proceeds obtained from Spotify for ‘Too Much Love’ to MMHA to show their support for this initiative. On top of that, MFMF. will be working together with Fly Project, a popular Malaysian boutique fitness company that hosts various instructor-guided fitness classes, to organize a one-of-a-kind event as part of the release campaign for ‘Too Much Love’.
Fly Project will be hosting a special week-long Fly Cycle classes in which MFMF. will be doing live DJ sessions during the class, as opposed to curating a regular Spotify playlist. The kick off class, to be held on the 12th of October 2019, will be a special invite-only event which will be attended by the most influential Malaysian KOLs. Fly Project will also be selling seats for their subsequent classes for the week long campaign and has also pledged to donate the proceeds to MMHA.
This exclusive campaign for the release of a single is the first-of-its-kind in Malaysia, and we really can’t wait to see what else they have in store for the future.