Amazon plans to have an on-the-ground presence at music festivals in future, according to a job advertisement spotted by MBW.
The firm is looking for a Senior Program Manager, Music to “dramatically improve” the experience of the 32 million people that attend music festivals in the US each year.
It says it will do so by a “signature focus on innovating on behalf of our customer.”
Those innovations, it suggests, will involve a “physical festival presence” which could include “on-site food and product delivery, custom tour merchandise for purchase, artist meet and greets, and convenience amenities such as free Wi-Fi, water, charging stations, and restrooms”.
“AMAZON WANTS TO DRAMATICALLY IMPROVE [THE] FESTIVAL EXPERIENCE THROUGH OUR SIGNATURE FOCUS ON INNOVATING ON BEHALF OF OUR CUSTOMER… THE SENIOR PROGRAM MANAGER, MUSIC WILL TAKE AN IDEA – TO HAVE A PHYSICAL FESTIVAL PRESENCE WITH ON-SITE FOOD AND PRODUCT DELIVERY – AND BRING IT TO LIFE.”
The ad continues: “The Senior Program Manager, Music will take an idea and bring it to life.
“If you are passionate about the role of music in our everyday lives, surprising and delighting customers, creating unique and memorable events, and making something out of nothing, this is the role for you.”
Amazon is currently expanding its presence in the live music business with its Tickets operation, which launched in 2015.
The feature offers customers the ability to purchase tickets to music, theatre, and comedy events.
Former Warner Music exec, Lawrence Peryer, will be helping to steer the expansion from Seattle as Director, Tickets.
In the UK, Amazon has recently poached Jason Carter, architect of the influential BBC Introducing platform, for a senior position.
Carter will become a Director of a new initiative at the company, which could very well have something to do with live events.
Towards the end of last year, Amazon was advertising for a Senior Business Development Manager, Tickets to develop the growth plan for the retailer’s music category in the UK, working with promoters, venues, record labels and artist management.