If you are here reading this you are already aware of the big names such as Tomorrowland, Ultra, EDC, Lollapalooza and many others. The question is why and how this completely changed the Music Industry?
A few years ago, electronic music, in general, was an indie music genre, this means it wasn’t enough commercial for the music industry to invest the same way as they could invest on the other ones, such as Pop, Rap, Hip-hop, Rock n Roll…
And it was hard to build up a career, concerts or even a song without the support and investments of the major record labels, working with music was too expensive to do it alone. But people from electronic music took this very seriously, we never do anything alone and with just a few years we changed the game.
Electronic music has all the types of fans, but it grows on the computers, the internet, not only the fans but the producers and new DJs. It’s the most adapted music genre for this era that we are living now, because we can get music everywhere fast, we have our own festivals in the entire world, we have a strong fan base made of all ages (especially the young audience), we practically have our own music industry, which in numbers, shows our strong relevance in the world. In other words, we created different strategies that proved more efficient, like instead of releasing an album every two years and build up an expensive big tour that might not even cover all the important locations during the best time for your hits. We created singles, that we release according to our needs and festivals that cover all the places we actually need, also bringing a superior structure that would cost too much even for big artists to maintain. We create new songs faster, we often do collaborations with other artists, we make remixes, we play other artists songs to create set lists that tell stories, we entertain our audience with no boundaries. We promote the acceptance between cultures and people, uniting a worldwide audience. It seems like magic and unreal but we made it real.
This exceeded the non-popular and turned into one of the most popular and profitable music genres in the industry because, in a time of crisis such as the decay of the albums selling process, solo tours, and concerts, we are still growing exponentially.
Promoting the acceptance between cultures is one of the most honorable features in electronic music. Is a strong pillar for this music genre and is effective with the young audience today. When people should always find comfort in art, electronic music has the power to welcome and warm every fan, which makes our festivals even more magic. It’s not only about seeing those epic structures, is not only about being inside a magical world, is the concept, is what makes all the fans feel accepted, cool and free. Celebrating art and giving hope can change more deeply crowds and really help people. That should be every artist's goal, and if anyone tells you “ this is not commercial ”, remind them, as the electronic music did, that commercial is what is popular, and then show them our crowds.
Written by: The Kraken Music
@2017 DJ Mag Malaysia