Steve Aoki launched his Dim Mak fashion line at the menswear edition of New York Fashion Week this week.
Aoki founded the Dim Mak label in 1996 and has spearheaded its evolution through music releases and one-of-a-kind merch.
He has produced four collections for Dim Mak Collection. While the clothing is manufactured in the States, Aoki plans to keep his design team in Japan.
The line gives a nod to both skateboard culture and nightlife — the two components of Aoki’s personal style as well. The runway show featured a skateboard half pipe ramp and live music from the band Mangchi.