House of Tracks today announces a brand new website with many new features including a filter based search engine and a custom upload system, and it is already dealing with an 85% increase in daily track submissions as people turn to music for solace in these unprecedented times. The unique platform is now the largest supplier of royalty free dance music limited to one copy, and is providing vital ways for producers to monetise their work in essential new ways.
In recent weeks, producers have had more time to make music, and making music is a welcome creative outlet in these difficult times. Well-known names are making more music as well. Unable to perform at festivals and events, they’re discovering that they’re able to generate a good income through House of Tracks.
Because of this, in the last few weeks House of Tracks's offering has increased 85%. It turns out people do need music after all. What they provide is royalty-free electronic dance music, created by talented producers from all over the world. What began six years ago as a ghost producer platform that mainly served DJs has grown into a worldwide supplier of royalty-free music for various industries. The gaming industry, advertising agencies, YouTubers, video editors and program makers have all found their way to the platform. Talented producers, from ambitious boys and girls in their attics to established names with their own studios use House of Tracks to sell their music.
Music can be used for DJs and producers, YouTubers, the gaming industry, advertising, festival anthems, ghost producing, and even for movies and TV series. All tracks are checked by hand and finger printed (identified and matched by DJ monitors and its database with over 80 million tracks). All producers have to be approved through auditioning in order to start selling their tracks on House of Tracks. With that quality assurance process, producers are carefully screened so you can always be sure of high quality, unique tracks that are all limited to one copy.
Check out the video below to find out more on some of the great new features that have been added to the latest version of the House of Tracks website.
We had the chance to speak with Onnik Tavitian, founder of HOT, asking him a couple of questions where we got interesting answers.
What makes House of Tracks unique, what are your USPs?
House of Tracks is the largest producer platform of royalty-free Electronic Dance Music, limited to one copy. What started out as a ghost producers platform six years ago is now the largest supplier of royalty free dance music. About 95% of all tracks on our platform is fully royalty free. The other tracks have shared royalties.
Our buyers are very diverse: DJs and producers, YouTubers, the gaming industry, advertising agencies, editors, movie makers and singer-songwriters.
All tracks are identified and matched by our partner DJ monitor and its database with over 80 million tracks. This is one of the ways we ensure all tracks sold on House of Tracks are original and never released before. All producers have to audition and are carefully screened before being approved on the House of Tracks platform.
What was the original idea - are or were you a producer yourself?
For a long time, I had been producing tracks in my studio and performing on stage as a DJ. Some tracks I had never used. When the economical crisis hit the fan, I decided it was time to find new ways to earn a living and provide for my family. Being a husband and a father of two with a mortgage, I needed stability. And so, I decided to start selling the tracks that I never intended to release. That idea turned out to be a good one. In no time I sold all of my tracks and could not even keep up with the demand! There was only one thing I could do. I made a business out of it. I had done some research into ghost producing and found out that, although it had been around for many years, there was no online platform. A market gap. So, I wanted to go big, fast.
I recruited a designer, rented an office and assembled a talented group of ghost producers. And so, House of Tracks was a fact! The very first in our field of business. And now, six years later, House of Tracks has grown into a worldwide supplier of royalty-free music for various industries.
Make sure to visit their website, in the meantime we wish to this amazing team a bright future.
@2019 DJ Mag Malaysia