Reasons why Streaming services are taking control of the daily life and how Asia audience is contributing in several music careers!
Everyone in the music industry knows how important the charts are, and Streaming charts are even more important than the others because they will have a close look at what is really working in the daily life. So if you are a music artist, take note!
An artist with a big fan base and well-planned strategy will always take over control of the sell's chart, like billboards, every time they'll release an album. They have a team that will take care of the planning and investors to create marketing products. So compete with those guys is practically impossible, at least on this charts. It doesn't mean that all the songs they'll release will be hits, the top of these charts means much more than good songs, it means great sellers.
So if you, Dj or music artist, needs to know what is currently working, the streaming chart might be closer to the true data. Why? Fan behavior changes in the streaming services because He (or She) already have access to every song he (or She) wants. So the Fan becomes flexible enough to be sensitive to the sound and not overwhelmed with other selling mechanisms. In other words, the fan chooses what pleases his ears at that moment.
Playlists have a fundamental role in this matter because it's the way streaming services presume what fans would like to hear and recommends new songs. But there are some variables that goes in this process that might create tendencies towards some artists.
The thing is, more than half of the big record label profits involving only the song's royalties come today from the streaming services system. So the industry will never be impartial in a matter of profits (money). This is not a bad thing, we are living a good era, can even be called freedom era because it's the closest we have been to that in the music industry. However, we must understand that most of the influential playlists will tend to their interest. Fans will always have the final decision but they can be influenced, even on the streaming services.
One of the greats progress that streamings are showing is that fans are now able to represent easily their support for their favorite artist. Showing in numbers to the international music industry the relevance of different artists on different locations. Making history in some careers, and Asia has a great role on this. Places like Jakarta – Indonesia, Singapore – Singapore, Quezon City – Philipines are a strong influential fan base of Electronic Music and Pop Artists such as Camila Cabello, Charlie Puth, Martin Garrix, The Chainsmokers, Rita Ora and many others.
This type of fan base commitment is crucial to reach better places on the charts and this means relevance in the media, festivals, and collaborations.
Written by : The Kraken Music
2017 @DJ Mag Malaysia