Most of Djs, producers and even singers start their career in Electronic Music as an independent artist, and most of the times they stay that way.
The electronic music industry born as an independent market, not only the show format and festivals but to the artist perspective too. Many big names of our field will describe the music industry very resistant to Djs back then, especially to recognize them as a mainstream artist. Electronic Music built itself an industry that today actually makes part of the "cake", with big numbers, expressive crowds and a sound that really works best in the digital sound system.
In our field is very common being independent, or signing with an independent record label. Is very respectable an artist that made they own way and gave something very different to the world and people genuinely felt connected.
But now most parts of the industry want to be part of this cake because let's face it, is very profitable once you have an artist almost ready and already "making money" also in a music genre that doesn't require a Pop structure or an entire Band. I'm not saying, in any case, Electronic Music is better, I'm just highlighting some points that really calls the attention of the Music Bussiness flies.
But to be an independent artist the path is hard, you will have to read contracts, hire services, deal with aggregators, agents, and many many digital companies that provide services for musicians. Most of them, are not used to work with the electronic music industry and don't understand our small deadlines, our rush to have things online before a release or a next show. Won't understand the need that you have for the visual material to be updated properly. So remember, just because you are paying a service in "reality" that doesn't really mean that it will be delivered on the time you expected.
So Kraken, with a big record label is different? Not even close, the difference is that you will never know this part of the business, your strategy is in someone else's hand, and therefore, your results too. For many people this is a relief, for me is definitely not, if I want things now, is now and not someday.
This "Now" has a price, responsibility.
My advice is, don't ever underestimate yourself, if you need to complain about a service, if you hire something and is not delivered properly, be polite but make them be on schedule, position yourself as a professional and require that they do the same.
Always, I mean, always check every area of your business, the music, the mixing, the master, the registers, the aggregator, the dates, the art cover, the marketing promotion, social media posts, the tour, the shows, the plan, the schedule, the contracts, the press, the PR, and the list goes on. "Kraken, I have professionals that will work on that for me!"
Really, that's so nice, so check twice. I work with teams in South America, North America, Europe and Asia. Everywhere is different, especially when we are talking about the music industry system in each area. You can be a beginner, just don't be innocent. I'm still learning and will always be, but I already had to put some big career professionals on their own place, the experience of 30 years don't make you "The Google" know it all of a today's career, especially in our area. Also, I've never found a good use for EGO, is useless. So don't confuse it with confidence, Music as all business is a path to walk through, I've built my confidence with time and results, I think the first stage is courage.
I will write more about the stages I've find important for you to take a look so you will get farther. I learned a lot reading articles and they saved my life so many times that I think I try to pay back writing articles too. My experience is very fresh because I work in the industry of today and I believe new ideas are always welcome.