Zouk KL has come a long way since 2004, earning themselves the title of being known as Asia’s most iconic Superclub. The energy from the music, the patrons, and its staff are where the club draws its success from. Zouk KL prides itself of setting a new, elite standard of global club culture, which brings music and people together as one.
Originating from Singapore, the club is an iconic dance-music institution for most Malaysians that relocated from Jalan Ampang to TREC KL (Malaysia’s first purposefully built entertainment district) in August 2015. With 500,000 visitors annually, and regularly hosting the world’s top DJ’s, Zouk Club KL has established itself as a global clubbing destination setting new standards for music content, service, and design.
This year marks the 14th year that Zouk Club KL has kept it’s standing of being voted Asia’s Top 3 clubs, and moved up in its ranking from Top 21 to Top 19 globally by DJ Mag. Identifiable as the pioneering club in KL that challenges musical monotony, by trying new things such as bringing in more international DJ acts and cutting-edge music styles. Asia’s longest operating Superclub is still making new leaps and bounds in the world of dance music today.
For the past 14 years, since the establishment of Zouk Club KL, the clubbing scene has been seen as a way of life for a vast majority’s nightlife culture. These 4 letters – Z O U K has successfully revolutionized how Malaysians define partying & having a great night out. So much so, it has been an institution for us all.
Being synonymous to the impression given by the immortal works of creative legends – Warhol, Hockney and other iconic pop-art artists. This anniversary, Zouk KL dives into an atmospheric vibe of bringing elements of Pop Art to our loyal patrons. This will be represented through our clubbing grounds and show everyone a more unique and funky side of Zouk.
Pop art – the wick of the trendy and forever fun style of many art lovers; is often viewed as a representational visual communication, moving at a break-away speed in the world of artistic visualization. This art direction was chosen to be the main theme to bring our 14th anniversary to life based on how it has single handedly dominated the artistic century in the 80’s.
Being labeled the heart & soul of Malaysia’s nightlife entertainment, Zouk KL believes strongly in staying relevant to its patrons. This season, the Superclub has broken down barriers to bring you a brand-new remix of architectural innovation to its patrons and members.
From a business perspective, the management of Zouk KL is carefully guiding the design and direction of where, and how the club is moving ahead. Today, the challenge means going up against trends that change very fast. With the likes of social media, and the never-ending genres of new and exciting music, patrons demand newer experiences for nightlife entertainment. Staying connected with its patrons' needs is an important nerve within the whole ecosystem of Zouk’s creative philosophy.
The renovation will be rolled out over a number of phases with a focus on cutting edge design and interactivity. For the 14th Anniversary celebration, look forward to the latest update for ACE and Mainroom, connecting two of the best spaces in the club into one. Separated by a sliding glass door that opens up to an expanded balcony, getting a wider view of the action going on the dance floor. Also, a separate stair entrance for a quick recharge or rendezvous during a night of partying. Aside to this, there will be two more remaining phases of the venue upgrade to come within the next few months.
Douglas Matsen Guest – Zouk KL’s Design Director is not going to spill much, but from what can be seen so far, inspiration comes from the likes of digital sci-fi movie themes such as Ghost in The Shell, and Blade Runner, mixed with an urban underground feeling. He believes that the direction of embracing these new themes coupled with enhancing what already works so well, will strike the delicate balance with what clubbers want.